Reshaping Die Pfleger after 25 years

Die Pfleger GmbH is a prominent outpatient care and home nursing provider operating across Bavaria, Germany. For more than two decades, the organization has provided highly specialized, empathetic medical care and domestic assistance to families navigating complex health challenges.

Client

Die Pfleger GmbH

Deliverables

Logotype Corporate Identity Webdesign Illustration Vehicle Wrap Printed Media

Year

2023

Team

Gleb Persh Anastasia Kovalenko

Following an intensive market and competitive analysis, a minimalist corporate identity was developed to merge emotional warmth with clinical authority. The new brand mark discards traditional healthcare clichés, choosing instead to synthesize two functional elements into a singular graphic form.

Following an intensive market and competitive analysis, a minimalist corporate identity was developed to merge emotional warmth with clinical authority. The new brand mark discards traditional healthcare clichés, choosing instead to synthesize two functional elements into a singular graphic form.

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