Logo Redesign and Guidelines for HJ Reinigungsservice

H&J Reinigungsservice is a regional property care and facility management provider in Germany. Founded over five years ago, the enterprise experienced a prolonged operational gap when it was left inactive for three consecutive years by its original founder. The business was brought back to life under the leadership of incoming Managing Director Moamin Jaweesh.

Client

Moamin Jaweesh

Deliverables

Logotype Corporate Identity Web Development Printed Media

Year

2025

Team

Gleb Persh

With a comprehensive commercial relaunch scheduled in exactly one month, the company lacked a functional visual architecture or a digital presence. The existing trademark was complex, unscalable, and poorly executed—failing to convey the precision required for corporate and residential cleaning contracts. The challenge was to design a distinctive, enduring identity system and a foundational digital launchpad within a strict 30-day constraint.

With a comprehensive commercial relaunch scheduled in exactly one month, the company lacked a functional visual architecture or a digital presence. The existing trademark was complex, unscalable, and poorly executed—failing to convey the precision required for corporate and residential cleaning contracts. The challenge was to design a distinctive, enduring identity system and a foundational digital launchpad within a strict 30-day constraint.

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