Karmeliter Praxis is a psychosocial practice based in Vienna, offering therapy, counselling, coaching, and supervision through a collaborative network of professionals. The challenge was to create a visual identity that communicates trust, clarity, and professionalism while avoiding the clichés often associated with healthcare and therapeutic services. The project involved the development of a complete identity system designed to perform consistently across both physical and digital touchpoints. The scope included logo refinement, stationery applications, business cards, letterheads, presentation folders, employee identification materials, environmental graphics, and exterior signage for the practice entrance.