Establishing Printed Presence for AheadHealth

AheadHealth is a Swiss healthcare startup working in preventive diagnostics and MRI-based early detection. The brand already had a strong visual presence, but no clear rules for printed media. Digital looked sharp. Print was still undefined. The task was to create a flyer that would not just “carry information”, but set a visual standard for future brand communication. A piece of medical print design that feels precise, confident and editorial — clear enough for healthcare, bold enough for a startup.

Client

AheadHealth

Deliverables

Printed Media Brochure Copywriting

Year

2025

Team

Gleb Persh

The flyer was built from the ground up: format, color, copy, hierarchy and visual logic. Before fixing the final direction, color probes were tested to understand how the brand palette behaves in print, how dark blue holds contrast, how secondary tones support the message, and how the whole piece feels on paper rather than on screen.

The flyer was built from the ground up: format, color, copy, hierarchy and visual logic. Before fixing the final direction, color probes were tested to understand how the brand palette behaves in print, how dark blue holds contrast, how secondary tones support the message, and how the whole piece feels on paper rather than on screen.

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